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	<title>Peter Cohen &#187; All</title>
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		<title>Pampers</title>
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		<pubDate>Thu, 19 Jun 2014 11:54:39 +0000</pubDate>
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		<description><![CDATA[&#160; How did we help moms understand the importance of a super absorbent diaper? Let them see what the world looks like through the eyes of a child not wearing one. Cannes Print Finalist.]]></description>
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		<title>Coalition for the Homeless</title>
		<link>https://petercohen.com/?p=39</link>
		<comments>https://petercohen.com/?p=39#comments</comments>
		<pubDate>Mon, 16 Jun 2014 17:26:01 +0000</pubDate>
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		<description><![CDATA[&#160; Homeless people sleeping on the street have been a problem in New York City for decades. It was the citizens of NY who needed to be woken up to the idea of helping the less fortunate get back on their feet. The campaign raised hundreds of thousands of dollars for the Coalition and increased...  <a class="excerpt-read-more" href="https://petercohen.com/?p=39" title="Read Coalition for the Homeless">Read more &#187;</a>]]></description>
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		<title>Asia Society</title>
		<link>https://petercohen.com/?p=17</link>
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		<pubDate>Sun, 15 Jun 2014 17:22:09 +0000</pubDate>
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		<description><![CDATA[&#160; The Asia Society wanted to broaden its membership base and bring in younger people. Die cut, snarky, humorous street posters did the trick. They also generated revenue. They were sold in the gift shop.]]></description>
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		<title>Pharmaton Sleep Aid</title>
		<link>https://petercohen.com/?p=55</link>
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		<pubDate>Fri, 13 Jun 2014 02:28:04 +0000</pubDate>
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		<description><![CDATA[&#160; #whatkeepsyouupatnight? social media campaign. Sleeplessness is a problem everybody shares. And they often share their stories through conversations and social media. This 360º campaign channeled the conversation through our branded sites, which enabled active participation and offered a natural solution. &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160;]]></description>
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		<title>Crest</title>
		<link>https://petercohen.com/?p=390</link>
		<comments>https://petercohen.com/?p=390#comments</comments>
		<pubDate>Thu, 12 Jun 2014 04:36:28 +0000</pubDate>
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		<description><![CDATA[Crest Whitestrips enjoyed a 76% market share until an upstart competitor launched their paint-on whitener and over night reduced Crest’s market share to 43%. The competitor’s whitener didn’t last long on people’s teeth and after our commercial ran two weeks later, their market share didn’t last long either. Crest was back up to 74%.]]></description>
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		<title>Fragmin</title>
		<link>https://petercohen.com/?p=174</link>
		<comments>https://petercohen.com/?p=174#comments</comments>
		<pubDate>Thu, 29 May 2014 15:48:21 +0000</pubDate>
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		<description><![CDATA[For this blood thinner, we found a powerful graphic way to communicate how Fragmin can minimize a patient’s risk of blood clots through multiple clinical indications. &#160; &#160; &#160;]]></description>
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		<title>Art Directors Club</title>
		<link>https://petercohen.com/?p=118</link>
		<comments>https://petercohen.com/?p=118#comments</comments>
		<pubDate>Mon, 26 May 2014 15:47:57 +0000</pubDate>
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		<description><![CDATA[To help people understand the passion and perfection that designers and club members share, our strategy was to demonstrate how those qualities play out in everyday lives.]]></description>
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		<title>US Healthcare</title>
		<link>https://petercohen.com/?p=116</link>
		<comments>https://petercohen.com/?p=116#comments</comments>
		<pubDate>Mon, 26 May 2014 15:47:39 +0000</pubDate>
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		<description><![CDATA[Here is a healthcare company with the philosophy that great and frequent care equals better results. Our strategy for convincing people to sign up?  Show people who’ve benefited from that philosophy. Cannes Gold Lion. &#160;]]></description>
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		<title>UPS</title>
		<link>https://petercohen.com/?p=114</link>
		<comments>https://petercohen.com/?p=114#comments</comments>
		<pubDate>Mon, 26 May 2014 15:46:45 +0000</pubDate>
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		<description><![CDATA[UPS now does more than just deliver packages. In a world full of people just talking about how to improve business, people can rely on UPS to actually get things done.]]></description>
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		<title>Daytrana</title>
		<link>https://petercohen.com/?p=112</link>
		<comments>https://petercohen.com/?p=112#comments</comments>
		<pubDate>Mon, 26 May 2014 15:46:29 +0000</pubDate>
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		<description><![CDATA[Parents of children with ADHD had miserable stories to tell about what their kids went through at home. Using familiar language we let them know that those stories didn’t have to stay that way.]]></description>
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		<title>Amstel</title>
		<link>https://petercohen.com/?p=108</link>
		<comments>https://petercohen.com/?p=108#comments</comments>
		<pubDate>Mon, 26 May 2014 15:45:22 +0000</pubDate>
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		<description><![CDATA[Amstel has great taste and fewer calories than other imported light beers. How do we tell that story? We decided to not dance around it. Just tell it like it is.]]></description>
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		<title>Clobex</title>
		<link>https://petercohen.com/?p=106</link>
		<comments>https://petercohen.com/?p=106#comments</comments>
		<pubDate>Mon, 26 May 2014 15:44:47 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
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		<description><![CDATA[This psoriasis medication is powerful, effective and easy to use. We wanted the website to represent the brand by being the same. See the live site at Clobex.com]]></description>
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		<title>Novartis Flu Vaccine</title>
		<link>https://petercohen.com/?p=95</link>
		<comments>https://petercohen.com/?p=95#comments</comments>
		<pubDate>Mon, 26 May 2014 15:36:21 +0000</pubDate>
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		<description><![CDATA[Statistics show that people get a flu shot to protect themselves against the flu. In this me, me, me world we live in, we gave people a more important reason to do it. &#160; &#160; &#160; 3FT 40 MPH ACHOOO]]></description>
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		<title>Pradaxa</title>
		<link>https://petercohen.com/?p=91</link>
		<comments>https://petercohen.com/?p=91#comments</comments>
		<pubDate>Sat, 24 May 2014 03:51:25 +0000</pubDate>
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		<guid isPermaLink="false">http://petercohen.com/?p=91</guid>
		<description><![CDATA[Serious consequences exist for patients with AFib who are not on a blood thinning medication. This website provides compelling reasons why Pradaxa should be their choice. &#160; &#160;]]></description>
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		<title>Ally Bank</title>
		<link>https://petercohen.com/?p=89</link>
		<comments>https://petercohen.com/?p=89#comments</comments>
		<pubDate>Sat, 24 May 2014 03:50:15 +0000</pubDate>
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		<description><![CDATA[A direct-to-consumer campaign from the bank that has no branches and prides itself on no nonsense direct-to-consumer service and communications. &#160;]]></description>
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		<title>Sun</title>
		<link>https://petercohen.com/?p=84</link>
		<comments>https://petercohen.com/?p=84#comments</comments>
		<pubDate>Sat, 24 May 2014 03:37:44 +0000</pubDate>
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		<guid isPermaLink="false">http://petercohen.com/?p=84</guid>
		<description><![CDATA[&#160; Global campaign for the pioneer of cloud (network) computing before anyone ever heard of cloud computing. First One Show Interactive Campaign Gold Award. &#160;]]></description>
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		<title>ABC AIDS Awareness</title>
		<link>https://petercohen.com/?p=82</link>
		<comments>https://petercohen.com/?p=82#comments</comments>
		<pubDate>Sat, 24 May 2014 03:35:36 +0000</pubDate>
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		<description><![CDATA[How do we convince people with lots of excuses for not wearing condoms, to use them during sex? Show them the result of not using them. Emmy Award winner.]]></description>
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		<title>Crest Professional Care</title>
		<link>https://petercohen.com/?p=72</link>
		<comments>https://petercohen.com/?p=72#comments</comments>
		<pubDate>Sat, 24 May 2014 03:29:50 +0000</pubDate>
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		<guid isPermaLink="false">http://petercohen.com/?p=72</guid>
		<description><![CDATA[&#160; Dental professionals want information quickly. And they’re also human. This campaign gave them easy to digest data and talked to them in a fresh category changing voice.]]></description>
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		<title>Seroquel XR</title>
		<link>https://petercohen.com/?p=44</link>
		<comments>https://petercohen.com/?p=44#comments</comments>
		<pubDate>Mon, 05 May 2014 17:49:54 +0000</pubDate>
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		<description><![CDATA[&#160; Anti-depression medicines don&#8217;t get patients all the way back to feeling 100%, like they used to. We used interactive ads to demonstrate how Seroquel XR gets them even closer to feeling like their old selves again. Scent is released when pull-tab is removed. Up-beat music plays when pull-tab is removed. &#160;]]></description>
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		<title>Concerta</title>
		<link>https://petercohen.com/?p=42</link>
		<comments>https://petercohen.com/?p=42#comments</comments>
		<pubDate>Mon, 05 May 2014 17:49:10 +0000</pubDate>
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		<guid isPermaLink="false">http://petercohen.com/?p=42</guid>
		<description><![CDATA[&#160; For adults with ADHD the consequences are much greater than for children with ADHD. We reminded the audience of that.]]></description>
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		<title>Symbicort</title>
		<link>https://petercohen.com/?p=103</link>
		<comments>https://petercohen.com/?p=103#comments</comments>
		<pubDate>Sat, 26 Apr 2014 15:41:09 +0000</pubDate>
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		<guid isPermaLink="false">http://petercohen.com/?p=103</guid>
		<description><![CDATA[Asthma doesn’t have to be so debilitating once you find the right treatment. Through an informative website and powerful patient videos we demonstrated that. &#160; &#160; &#160;]]></description>
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		<title>Flector Patch</title>
		<link>https://petercohen.com/?p=97</link>
		<comments>https://petercohen.com/?p=97#comments</comments>
		<pubDate>Sat, 26 Apr 2014 15:39:28 +0000</pubDate>
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		<description><![CDATA[We not only wanted to inform people of our powerful pain medication but also remind them of the activities that can cause them that pain.]]></description>
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