{"id":390,"date":"2014-06-12T04:36:28","date_gmt":"2014-06-12T04:36:28","guid":{"rendered":"http:\/\/petercohen.com\/?p=390"},"modified":"2014-06-13T20:24:07","modified_gmt":"2014-06-13T20:24:07","slug":"crest-tv","status":"publish","type":"post","link":"https:\/\/petercohen.com\/?p=390","title":{"rendered":"Crest"},"content":{"rendered":"<p>Crest Whitestrips enjoyed a 76% market share until an upstart competitor launched their paint-on whitener and over night reduced Crest\u2019s market share to 43%. The competitor\u2019s whitener didn\u2019t last long on people\u2019s teeth and after our commercial ran two weeks later, their market share didn\u2019t last long either. Crest was back up to 74%.<\/p>\n<div style=\"width:480px; max-width:100%;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-390-1\" width=\"480\" height=\"360\" poster=\"https:\/\/petercohen.com\/wp-content\/uploads\/2014\/06\/Crest-Mumbles1.jpg\" preload=\"metadata\" controls=\"controls\" style=\"max-width:100%; height:auto;\"><source type=\"video\/mp4\" src=\"https:\/\/petercohen.com\/wp-content\/uploads\/2014\/06\/Crest-Mumbles.mp4?_=1\" \/><a href=\"https:\/\/petercohen.com\/wp-content\/uploads\/2014\/06\/Crest-Mumbles.mp4\">https:\/\/petercohen.com\/wp-content\/uploads\/2014\/06\/Crest-Mumbles.mp4<\/a><\/video><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Crest Whitestrips enjoyed a 76% market share until an upstart competitor launched their paint-on whitener and over night reduced Crest\u2019s market share to 43%. The competitor\u2019s whitener didn\u2019t last long on people\u2019s teeth and after our commercial ran two weeks later, their market share didn\u2019t last long either. Crest was back up to 74%.<\/p>\n","protected":false},"author":1,"featured_media":423,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,6,9],"tags":[],"class_list":["post-390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-consumer","category-tv"],"acf":[],"_links":{"self":[{"href":"https:\/\/petercohen.com\/index.php?rest_route=\/wp\/v2\/posts\/390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/petercohen.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/petercohen.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/petercohen.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/petercohen.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=390"}],"version-history":[{"count":4,"href":"https:\/\/petercohen.com\/index.php?rest_route=\/wp\/v2\/posts\/390\/revisions"}],"predecessor-version":[{"id":495,"href":"https:\/\/petercohen.com\/index.php?rest_route=\/wp\/v2\/posts\/390\/revisions\/495"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/petercohen.com\/index.php?rest_route=\/wp\/v2\/media\/423"}],"wp:attachment":[{"href":"https:\/\/petercohen.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/petercohen.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/petercohen.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}