#whatkeepsyouupatnight? social media campaign.
Sleeplessness is a problem everybody shares. And they often share their stories through conversations and social media. This 360ยบ campaign channeled the conversation through our branded sites, which enabled active participation and offered a natural solution.
![Pharmaton_deck_whatskeepingyouupatnight-MOD-7](http://petercohen.com/wp-content/uploads/2014/05/Pharmaton_deck_whatskeepingyouupatnight-MOD-7.jpg)
![Pharmaton_deck_whatskeepingyouupatnight-MOD-6](http://petercohen.com/wp-content/uploads/2014/05/Pharmaton_deck_whatskeepingyouupatnight-MOD-6.jpg)
![Pharmaton_deck_whatskeepingyouupatnight-MOD-8](http://petercohen.com/wp-content/uploads/2014/05/Pharmaton_deck_whatskeepingyouupatnight-MOD-8.jpg)
![Pharmaton_deck_whatskeepingyouupatnight-MOD-5](http://petercohen.com/wp-content/uploads/2014/05/Pharmaton_deck_whatskeepingyouupatnight-MOD-5-789x1024.jpg)
![Pharmaton_whatkeepsyouupatnight_Stge2_v5-9](http://petercohen.com/wp-content/uploads/2014/05/Pharmaton_whatkeepsyouupatnight_Stge2_v5-9.jpg)
![Pharmaton_whatkeepsyouupatnight_Stge2_v5-2](http://petercohen.com/wp-content/uploads/2014/05/Pharmaton_whatkeepsyouupatnight_Stge2_v5-2.jpg)